Nike, one of the world’s largest and most iconic sportswear brands, is set to launch a new web3-enabled platform called .SWOOSH. The platform will champion athletes and serve the future of sport by creating a new, inclusive digital community and experience. It will allow Nike Members to learn, collect and eventually help co-create virtual creations, which are typically interactive digital objects such as virtual shoes or jerseys.
In 2023, Nike will debut its first digital collection, shaped by the platform’s community. Shortly after the first digital collection drops, members will be able to enter a community challenge to win the opportunity to co-create virtual products with Nike. This is a great opportunity for members to get involved and help shape the future of Nike’s digital products.
“Nike’s NFT apparel will be minted on Polygon, an Ethereum sidechain network, whereas the previous Nike and RTFKT drops have all been launched via the Ethereum mainnet. A Fast Company article suggests that Nike plans to sell digital sneakers for less than $50 a pair.” – Andrew Hayward
.SWOOSH will be used as a hub to launch virtual apparel like t-shirts and sneakers for avatars that can be used within Web3 games. This will allow Nike to better serve the needs of the online gaming community and provide a more immersive experience for its users. Additionally, this will give Nike a competitive edge in the web3 space and help to further establish it as a leader in the industry.
We are excited to see Nike enter the web3 space with its new .SWOOSH platform. The platform will champion athletes and serve the future of sports by creating a new, inclusive digital community and experience. We can’t wait to see what the future holds for Nike’s virtual apparel offerings!
Nike, Inc. is an American multinational association that is involved in the design, development, manufacturing and worldwide marketing and sales of apparel, footwear, accessories, equipment and services.
NIKE, Inc. is a team comprised of the Nike, Jordan and Converse brands driven by a shared purpose to leave an enduring impact.